As the second wave of Covid-19 hits the country, several states are implementing partial/weekend lockdowns and night curfews to keep the spread of the virus under control. However, due to the lockdown, restrictions on visits, and the uncertainty of income sources, potential investors hesitate to invest in real estate. Moreover, the number of document registrations by government offices has also been reduced for safety purposes.
Nonetheless, home loan interest rates are low, and a need to own your own home has been created in customers’ minds. Thus, brokers and agents can use these needs to lure potential customers and seal a deal. To achieve this target, they need to get assistance from technological advancement. Here’s how you can do that!
Reach Out To The Client And Track Them
As most people are stuck at home, they avoid unnecessary visits. You can take advantage of this scenario by connecting with them digitally.
Contact Any Possible Leads Who Have Approached You Before.
This is a perfect moment to contact potential prospects who haven’t converted in the previous six months due to unanticipated events. You might inquire about their plans and see if they are open to a negotiated arrangement or a reduced price. Bookings with refundable token money are also accepted by some of the builders. You might propose to them the notion of renting a unit at a lower cost that may be cancelled as needed.
Make Cold Calls to Your Contacts
Make connections with both cold clients and those who have already expressed an interest in you. Don’t be straightforward with them; instead, have a friendly chat with them. You may talk about the current market and potential developments with them. Also, tell them that it would be quite helpful to suggest someone interested in real estate investment. This is an excellent time to start building a bridge of possible leads that you can leverage once things are back to normal.
Use Real Estate Listing Portals to Generate Leads.
If you’re having trouble producing leads for your business, sign up for online listing sites, where you may advertise your home and receive quality leads in your inbox. People are more inclined to explore and read online listings on property portals.
Emphasize The Advantages of Investing Now
You must convey your message in a positive, although non-aggressive manner. Given that we are in the midst of a crisis, the employment market is shaky, and income consistency is a concern. In addition, few individuals would want to put their money into an asset with no ownership. Along with this, you must emphasize the benefits of investing now, including better-negotiated bargains, the value of owning a real estate asset rather than renting, refundable booking deposits (if applicable), and, most crucially, lower home loan rates. Inform your customers about the RBI’s latest announcement and how repo rate-linked house loans may now be more affordable.
How To Ensure a Good Digital Site Tour
These are some of how you can connect with the leads and succeed in making sales. However, one of the most crucial factors in closing the seal is a site visit. It is obviously not possible to have an actual site visit in the prevailing circumstances. That is why sellers must enlist the assistance of the digital world. Here’s how you can ensure that your virtual site visits are as good as real ones:
Create a Video Tour
- You can obtain a video tour from the developer and share it with your customers if you are dealing with a builder’s property.
- You can have a video walk-through for your customers from the property site if you deal with resale houses. Treat the home as though you were getting ready for a regular site visit. Turn on all of the lights and open the windows to allow the natural light in. Decide on the room’s flow and sequence. Also, begin the call from outside the house and work your way inside.
What Can You Do If It Is Not Possible To Create A Virtual Tour?
If a video tour is not possible, you can take 3D photographs with your smartphone camera and build a slideshow/movie to put everything together. Instead of mailing the movie, you might upload it to YouTube and share the link with your customer. If you can not take 3D photographs, get professional images from the constructor and compile them into a great internet film.
To brighten up the pictures, don’t use any effects or filters, as this would make the entire video appear unnatural. Focus on keeping everything natural. If necessary, you can open all the doors and windows to let natural light come in, which will make your photographs better.
Add More To The Sample Flat.
Aside from the actual apartment, when you take your customer on a site inspection, he examines the area, connections, society, and local attractions. When performing a virtual site tour, you should cover all of these aspects. Then you’ll be able to persuade your client that this apartment is ideal for his family. You should also mention the benefits of the location, the residential society’s amenities, and the proximity to adjacent places. You may utilize Google Earth for this and share your screen with your customers to ensure that they grasp every detail of the project site.
You can establish expectations for the following discussion with your customer when the virtual site inspection is completed. There will be negotiations for which you must set a limit. Because of the slowing demand, homebuyers anticipate a lower price. However, you must persuade them that once the lockdown is lifted, the market will be flooded with young buyers who do not want to go through the agony of living in a leased property during a pandemic.
You may also include someone from the developer’s side during the negotiating stage to give the video conference more legitimacy.
All this will help you make sales along with following the rules of social distancing. Simply be honest and polite to your customers, and the digital world will assist you. For any more queries, you can connect with the SBP Group. With years of expertise in real estate, SBP can guide you through the prevailing scenarios.
